“ Attracting these consumers is itself a new challenge. Most of us will no longer tolerate interruptions, meaningless pitches, garish pop-ups, Las Vegas-style skyscraper ads or junk email. We are looking for real meaning, solid relevance, timeliness, and yes, transparency and truthfulness

“ For brands and businesses that have yet to see the true value of Twitter, expect to be impressed. Twitter just stepped up and demanded to be noticed. If you weren’t convinced of the physical traffic Twitter drives, you should definitely notice it now.